Are you kidding me? I was supposed to believe that Saturn built cars that I would want to buy just because some employee said so? There was nothing compelling in that ad; nothing touched on what I would get out of such a purchase. Instead, the ad seemed to be saying that if I was smart, I would know that Saturn was the brand to buy.
I'm not saying anything good or bad about Saturn or the cars they make. I know plenty of people who've been very happy with their Saturn vehicles. My point is that, in order to stay profitable and moving forward in business, we have to stay in touch with our customers. We have to understand what they want. Consumers buy based on their perceived value (their WIIFM -- see my post on WIIFM here). If they feel what they are purchasing is of value to them, then they're happy to move forward.
I'm sure
there are a lot of very smart people at General Motors. They know all the right business ideas and probably know way more than I will ever know about marketing. It's just that this knowledge doesn't seem to have translated into reality.What am I missing here?

So, for those of us who need or want to connect with others, be they strangers or just people we don't know very well, there's a quick, easy way to accomplish our goal. The answer is to talk about the other person's favorite subject. 99% of the time that favorite subject is them and their lives. We probably can't connect with that other 1% so let's focus on the majority of the people out there.